Social media is one of the most important cogs in a successful business. Platforms like Twitter, LinkedIn and Facebook allow you to promote yourself to the world. Here we explain how having a presence on social media can benefit your company.
Build brand awareness
A social media presence helps you build the brand awareness your company needs.
Take Facebook and Twitter, for example. They have billions of active users between them, so it’s easy to locate your target audience. You can then directly engage with them in a bid to promote your product or service.
Once one person has seen your post, it won’t be long before someone else has. Shared posts, followed feeds and linked content are all part and parcel of social media, creating a snowball effect and bringing your brand to the attention of more and more people.
Attract new customers
Social media not only builds brand recognition, it also helps you attract new customers. You can reach anyone and everyone, no matter whereabouts in the world they live, so it opens doors to untapped markets.
A social media presence can facilitate a move overseas without you even having to set foot in another country, allowing consumers in far-flung destinations to access your content at the touch of a button.
The same applies on home soil. You can appeal to a wider audience without having to leave the office.
All this ultimately leads to a boost in sales. Digital devices like laptops, smartphones and tablets allow us to shop from the comfort of our own homes – and social media plays a big role when it comes to influencing purchases.
It turns your current customers into brand ambassadors. Their good reviews and positive comments posted online could lead to more sales of your product or service by influencing the purchases of other consumers.
Reaching a greater volume of people is likely to result in more sales, so get networking and spread your message. The next step is ensuring your customers stay with you by listening to what they have to say.
Better customer insight
You can gain valuable information about what your customers are interested in and how they behave through social media.
Monitoring comments helps you find out what people think of your business. If something negative crops up, take note of it and find ways to address it. That way you’ll show your customers that you care about their opinions.
Furthermore, you can measure the success of different promotions posted on various social media sites through sales figures. Doing so will eventually help you find a perfect combination to generate revenue.
You can also ask your followers for their thoughts on new products or services in the pipeline.
Lower running costs
Best of all; a presence on social media doesn’t break the bank. In fact, it’s a lot cheaper than other marketing techniques, leaving you more money to play with when it comes to other areas of your business.
Even paid advertising through Facebook and Twitter is relatively cheap – meaning you don’t even need to open an account. But, as mentioned above, the benefits of doing so are extremely worthwhile to the growth of your business.
Posted by The Secret Businessman