A strange start to the episode saw contestants head to Fleet Street and congregate outside a house in a back street. Lord Sugar revealed that the house had once belonged to Samuel Johnson, author of ‘A Dictionary of the English language’ – at which point the candidates’ expectant faces began to look confused.
Gesturing to the statue in front of him, Lord Sugar explained that the book was Johnson’s dictionary and the cat sat on top had been his beloved pet – struggling to connect the dots. Finally he said that the British have for many years been a country of animal lovers so for this task they would have to choose products to sell at the London Pet Show and quite simply the team who made the highest profit would win. The teams were mixed up again and with minds sufficiently boggled, the candidates headed off to prepare.