How to get the most out of Twitter

Hand holding a bluebird

Twitter is a social media juggernaut that doesn’t show any signs of slowing with age. But how can you capture all that online energy to make it work for your business?

If you’re a freelancer then one of your main objectives will be to market yourself, market yourself, and market yourself some more. One of the best ways to do this is through Twitter — but only if you’re using it properly.

To help you get the most out of Twitter, we’ve put together a list of our Top 5 tips for boosting your profile…

Add photos
One great thing about Twitter is that it lets you put not one but two pictures on your home page — the profile picture and the cover picture. These are two great opportunities for you to promote yourself, so take them!

Make sure you upload the right photos. Your best bet is to use a photo of you for your profile picture, leaving your cover photo to promote your work. Personal photos are a good way to let people know who you are, and if they know who you are, they are more likely to trust you.

Big up your bio
It might seem a bit short – 160 characters short, to be precise – but a good bio can make a big difference to your Twitter presence. To make sure that it counts, you need to put some thought into it, so don’t just put anything down and hope for the best.

Firstly, you need to think about why you’re on Twitter in the first place. If you’re a freelance illustrator, then put it in your bio. You can add some personal touches if you want, but not at the expense of something that will mean more for you and your business. And don’t forget to use keywords either.

Embed into your online presence
Social media is an interconnected web of your online presence, and Twitter is at the heart of that. To make sure everything stays connected, embed and link constantly.

If you’ve made a kick-ass video for your YouTube channel, post the link on Twitter. Got a flash new blog post? Post the link on Twitter. A new Instagram shot with #nofilter? Add it to Twitter. We think you get the idea…

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Connect and connect again
Twitter is a community as much as anything, where you can connect to people from all over the world. One of the best ways to use Twitter to promote yourself is to make sure that you are connecting with the right people.

Connecting with people in your industry will not only mean you keep abreast of all the latest developments, but you’ll also know of any new jobs that come up. You might even make some new friends.

Update constantly
One of the most important things is to keep your Twitter account active. Every. Single. Day. That shows that you’re staying engaged and is your best bet for gaining followers.

While tweeting all day long might sound tiresome, it doesn’t have to be. Tweetdeck allows you to schedule tweets so you don’t have to actually be online to post, while retweeting with a comment is often just as good a way to keep yourself active online.


Posted by The Secret Businessman