Customer service ‘needs to be a top priority’

VV 18 Aug a

If your business is going to be successful, then you need to have a clear strategy in place.

The current economic climate means that customer service is an area that plenty of organisations are increasingly focusing on, as they want to provide a good experience to clients.

In the digital age, poor reviews can spread like wildfire on social media channels and so this is something all firms should think about when it comes to boosting employee engagement.

Research by the Institute of Customer Service (ICS) has found that people are more likely to complain than they were five years ago.

Some 76 per cent of those people who faced a problem in January have made a complaint, up from 72 per cent back in the same month in 2008.

Jo Causon, ICS chief executive, said: “It’s essential to try to prevent complaints occurring and, when they do occur, they need to be dealt with as quickly as possible.”

So, as has always been the case, the golden rule should be the customer is always right.

Posted by the Secret Businessman