What your business address says about you

In this day and age of online businesses, you might not think a business address matters that much. But where you’re registered can have a big impact on how people view your company.

When you talk about a company’s address the first thing that might pop into your mind is its web address. But in an age when anyone can set up a website and pretend to be a company or expert in a certain field, having a respectable business postal address is still important.

It’s a matter of trust
When you’re researching potential clients, suppliers or businesses online, knowing whether you can trust them is hugely important. There are many ways to ascertain this – but a quick one is to check their business address.

If they’re a finance firm but their business address is a flat in a tower block or actually a take-away restaurant you might want to dig a little deeper into their credentials.

But if they’re registered in a well-known office block near the financial district, you’re more likely to trust them.

Location is key
Where you register your business address is important as it can reflect the type of business you are.

For example, if your registered business address is in the suburbs, people might expect you to be a freelancer or run a cottage industry from your garage. But if you’re based in an industrial park, the client might expect you to have offices, warehouses and more.

There has been a huge surge in the number of businesses setting up in rural locations, especially among smaller businesses. And for many sectors, this isn’t an issue. After all, a food manufacturer might well be located near farmland. But for others, being registered in a city and having premises near to the action is important.

It’s all about relevance to your industry – although there are exceptions, especially when it comes to freelancers who might live in the countryside but travel to the city to work.

PO Boxes
One of the more traditional options for small businesses is to register a PO Box.

This essentially hides the actual location from anyone doing a quick search online. The PO Box can be located anywhere, just so long as the business owner can get access to it.

These are an affordable option for those not in need of office space. But they can suggest that the owner of the box doesn’t have any office premises themselves.

Velocity Virtual services
A more flexible alternative to PO Boxes are our Virtual Offices.

We can provide you with a prestigious city centre address, offering instant business credibility, giving your customers the impression that you are close to them.

On top of the address, these services can provide call answering similar to what you’d get in a bricks and mortar office block, plus you can even book out meeting room space for a day if you need to meet with clients or suppliers.


Posted by The Secret Businessman