For small businesses looking to make it big, brand building is all important.
There are plenty of ways firms can look to market themselves and generate leads, but public relations is one of the best.
If business owners can establish contacts within the press and gain some favourable coverage, it can make a world of difference.
Positive reports in the local, regional or even national media can direct consumers towards the company in question.
And overnight, the firm may have a new army of customers eager to test their products and services.
But as a recent survey indicated, all too few small firms are making the most of PR opportunities.
It is not because they are unaware of the benefits, but because they lack the knowledge and experience to tap into this potential goldmine.
In a Mynewsdesk poll, 88 per cent of company bosses admitted they were failing to engage effectively with the media.
Another 75 per cent said they were not even sure who to engage with.
“SMBs have the right intentions, but they’re not getting the most from their investment,” claimed Peter Ingman, chief executive of Mynewsdesk.
He said companies need to focus on getting the basics right, in order to broaden their horizons and boost their bottom line.
Posted by the Secret Businessman