It’s all about location, location, location in the world of business. You therefore need to know where to set up camp – otherwise you could be doomed before you even begin. Follow our tips on how to find the best location.
Do your homework
The right address can give you a professional presence and impress potential clients, so choosing a location is a decision that shouldn’t be taken lightly. You need to do your homework and be 100% sure you’re making the right move.
Even if you’re based at home, the benefits of a prestigious business address shouldn’t be underestimated. A virtual office gives the impression of an actual office while letting you keep your business costs down.
Of course, price is always going to be a factor. Highly-sought-after areas can be pricey, so it’s best to focus on up-and-coming locations. We recommend you get online to figure out what’s hot and what’s not.
Access is key
Your office needs to be easy to get to, both for your employees and potential clients who may come to business meetings, so you need to consider train and bus links in the area, as well as how accessible it is for cars.
But while timetables and online maps can give you an idea of just how accessible the location is, there’s no substitute for heading down there in person and checking out the site and surrounding area for yourself.
This also gives you the opportunity to browse the local amenities. Remember, it’s useful to have somewhere employees can pop out for lunch, or pick up a bite to eat on their breaks throughout the day.
Check broadband speeds
Your office would be nothing without a decent broadband connection, so check what speeds are available in the area. A superfast 20Mbps or more connection is the optimum speed you should be looking for.
A slow connection or downtime can have a detrimental impact on productivity, potentially leaving a big hole in your pocket. 4G is now available across most of London, as well as other select parts of the UK.
Ask for local advice
There’s only so much you can do by yourself. You should therefore seek professional help to find the right location.
Estate agents have a vast knowledge of the local area and the market, so ask for their advice on where your office should be based. They’ll be able to answer all your questions and secure the site for you.
Perhaps one of the most important questions you need to find the answer to is: what is competition like in the area? You need to be competitive in order to be successful, yet rival businesses could restrict your influence.
On the flip side, neighbouring companies from different industries could bring more business your way. You therefore need to weigh up the pros and cons of both. If the scales tip in your favour, make the move!
We have a wide selection of virtual office locations in London – Barbican, Cheapside, Minories, Royal Exchange, Threadeneedle Street, St Pauls and Wembley – as well as across Southern England, including Basingstoke, Milton Keynes, Reading, Bristol Clifton and Bristol Temple Meads, so get in touch and we’ll help you find your perfect location.
Posted by Julie Tucker